Introducing our Management Team

We are excited to introduce our dedicated management team, a group of experienced professionals committed to driving success and innovation at Farm Focus. Each member brings a unique set of skills and expertise, ensuring that we meet the diverse needs of our customers and continuously improve our services.

Auriga Martin

CEO 

Auriga is the CEO of Farm Focus, New Zealand’s leading farm financial management platform. With a master’s degree in organisational change and resilience, she brings a wealth of knowledge and expertise to her role.

Having lived on a seventh-generation sheep and beef farm in Martinborough for nearly 18 years, Auriga understands the unique challenges of the agricultural sector.

With the support of Constellation Capital, Auriga has ambitious plans for Farm Focus, aiming to innovate and elevate the platform to new heights.

Mangement Team

Melissa Firth

CXO

Jane McLennan

Head of Customer

Blair Rooney

Head of Growth Marketing

Craig Hawkes

Principal Engineer

Dallas Crellin

Head of Development

Sally Rutherford

Head of Product

Greg Senior

Business Operations Manager

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